With Tony Laffan's respected reputation within the entertainment industry and his high public profile, he has taken advantage of his unique position within the Australian community to bring attention and support to charitable causes. The plight of endangered animals throughout the world is something very important personally to him.

Being a member of organisations such as the World Wide Fund for Nature, and supporting such organisations such as Wildlife Asia, he believes to play his part in animal conservation, he needed to focus and put his energy into specific key areas saving endangered species.

Tony hopes to raise the awareness of the tigers plight, having been inspired by his mentors "Magicians of the Century" Siegfried and Roy, who work to save the White Tigers and Lions of the world.

"The goal is to increase the awareness of the tigers plight. The only tiger we want to see disappearing are those magically, not disappearing from our planet"